24 August 2022
Gubagoo and AutoTrader Canada announce partnership to enhance user messaging capability
Partnership gives Canadian dealerships increased customer engagement and lead opportunities

Boca Raton, FL – August 18, 2022 – Gubagoo, the leading provider of digital retailing and messaging solutions for automotive dealerships in North America, has announced its partnership with AutoTrader, Canada’s largest and most trusted automotive marketplace. Gubagoo’s innovative messaging software will be integrated into AutoTrader Canada’s online platform to allow dealerships to chat with consumers in real time while they shop for their next vehicle.

“We’re thrilled to be partnering with such an exceptional company as AutoTrader Canada,” said Brad Title, President of Gubagoo. “It is great to see two companies at the forefront of their respective industries collaborating to improve the experience for car buyers and dealerships.”

The Gubagoo integration unlocks a new channel for dealerships to engage with customers, creating newfound lead generation opportunities from a pool of over 25 million monthly site visits to the AutoTrader online marketplace.

The integration will be launched in both English and French across two phases, starting August 24. At the launch of phase one, Gubagoo’s chat software will be fully available on AutoTrader desktop and mobile sites. Quickly thereafter, phase two will see the chat software implemented into AutoTrader’s mobile applications, covering both iOS and Android. The completed functionality will include a chat and SMS option, with the chat option featuring a custom user interface that seamlessly meshes with the AutoTrader user experience. It will also include lead and reporting options.

Partnering with Canada’s leading automotive marketplace allows Gubagoo to stay true to one of its goals – to provide a better experience for consumers by ultimately making their interaction with dealerships more convenient and effective.

“A key driver to the success of our business is our dedication to supporting car shoppers with finding their next used or new car,” said Jill Hadfield, Chief Product Officer – Marketplace at AutoTrader. “We are excited to have Gubagoo as a partner helping us dependably deliver the seamless digital shopping experience today’s car shoppers demand, while providing retailers with an opportunity to engage in meaningful exchanges and convert more leads.”


About Gubagoo

Gubagoo is the leading provider of conversational commerce and retail solutions for both automotive dealerships and OEMs. More than 7,000 dealerships worldwide partner with Gubagoo, including 90% of the top dealer groups in America. The company has offices in Boca Raton and Daytona Beach, Florida, and operates in the US, Canada, Mexico, Europe, and Australia. (Gubagoo.com)

Gubagoo Media Relations

About TRADER Corporation

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 25 million visits a month and more than 6 million total mobile app downloads, TRADER’s largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit go.trader.ca. Follow TRADER on LinkedIn and YouTube.