At NADA Show 2026 in Las Vegas last month, the conversation around dealership data shifted. It’s no longer enough to simply collect and amass data from every touchpoint, you need to be able to make use of it and act on it.
Ted Ings' Fixed Ops Roundtable® stopped by the Gubagoo booth for a quick interview with Brooke Wood to discuss Curator and how our Unified Intelligence Engine turns disconnected data into actionable insights.
The common challenge facing dealerships across the industry is disjointed data living everywhere from their CRM to their DMS, from inventory feeds to their website, and more. When a dealership doesn’t have a way to unify that information, they’re failing to activate its full potential, leaving valuable insights buried.
And that’s where Curator comes in.
Brooke explains how Curator brings together data from the dealership ecosystem to create a unified and enriched view of each customer.
Dealership staff don't have to learn new reports or dashboards to take advantage of the unified data, they see it injected directly into their FOCUS CRM, where their teams already work.
Automated, personalized outreach is also triggered based on customer signals. Whether a shopper is back in the market for a vehicle or a service customer is due for maintenance, the platform can automatically launch targeted messaging, delivering the right response at the right time.
With AI organizing the data and ensuring it’s ready to go, dealerships stop wasting time digging through information and can spend more time engaging with their customers.
The conversation concluded with an emphasis on empowering dealership customer retention efforts. When dealers can see the full lifecycle of their customers, they’re better equipped to build and strengthen those relationships for years to come.
Schedule a demo to see how clean, unified, and actionable data can transform your dealership’s customer experience.