If you haven’t heard about how fantastic this year’s ASOTU CON event was, you’re missing out - check out our
sizzle reel and be on the lookout for details about ASOTU CON 2026!
We’ve previously written about how the
Gubagoo panel at ASOTU CON was a refreshingly honest conversation about product adoption at a dealership. You can promise all sorts of great things when you’re selling the latest and greatest software, but getting the end users to commit to using a new tool is easier said than done, especially in the fast-paced world of automotive sales.
Between all the great panel discussions, the ASOTU hosts are running around conducting pop-up interviews (how they find the time, I’ll never know!). Gubagoo’s Tony Fowler had the honor of making an appearance on one of those interviews with Kyle Mountsier.
Tony and Kyle’s brief interview digs into why it’s so important to inject your dealership’s data into the customer experience. For example, if you’re part of a large dealership group or enterprise, you’ll often see shoppers interacting with and visiting multiple stores. It’s vital that the data is connected and they’re still treated as one singular customer; can’t afford wasting employees’ time and customers’ patience figuring out multiple entries.
Another interesting point they hit on is how we’re seeing as many as 52 touchpoints to move a customer from aware to sold, or even just to click! In some cases,
you’ll see hundreds of digital interactions before a customer is ready to visit in-person. That’s a lot of effort to get your customer to a deal, but consider how much data is in each of those touchpoints. All that effort to move a customer is wasted if you can’t leverage your data efficiently.
Lastly, Tony references Curator’s AI tools that comb through all your touchpoints’ data, making it a lot easier to activate. Kyle was even shocked when Tony brought up the scope of Curator’s Dynamic Audiences – 100 designed audiences to help your dealership reach the right customers with the right message at the right time, and even going up to 150 different audiences depending on the shopper interactions.
From understanding complex customer journeys to delivering personalized messaging to each and every one of your customers,
Curator is here to turn data into opportunities.