Dealership management systems and integrated software have advanced significantly in recent decades. Customers today expect high website standards, and retailers must adapt. Clunky and difficult-to-navigate websites lead customers to seek alternatives. For dealership websites specifically, customers expect a seamless retailing experience – including a responsive chat tool, accurate website inventory, and all the bells and whistles of today’s digital retailing environment.
To compete with the increasingly sophisticated digital retail landscape, dealerships need to provide an elite customer experience that transitions from online to in-store. Effective SEO tools are essential for attracting customers who begin their search online. Additionally, a strong CRM system, digital marketing tools, and a customer data platform are crucial for managing leads, creating opportunities, and refining marketing strategies.
The Key is to Unify Your Data
Despite having all these tools, it’s as if you’re missing the toolbox to keep them organized. Your various tools constantly generate and depend on data, but it’s scattered and inaccessible. This creates a disorganized mess that slows down your team, complicates your processes, and frustrates your customers.
A Unified Intelligence Engine is the missing piece of the puzzle, and it’s more than just a toolbox. The ability to gather all your data and make it usable for every one of your tools is essential. This goes beyond simple integration by enhancing your solutions. Your data is unified throughout your entire ecosystem, with the added ability to present the most relevant and important information depending on when and where it’s needed.
Your dealership can gain a considerable advantage by leveraging data to enhance customer interactions. A Unified Intelligence Engine streamlines this process by cleansing, enriching, and transforming your data into actionable insights, thus empowering your sales team with comprehensive customer knowledge.
Enhance Customer Experiences With Improved Data
A Unified Intelligence Engine provides unified data that is accessible everywhere. With it, your sales team can ditch the endless notes and personalize every customer interaction with a unique strategy, whether they’re at their desk, walking around, or inspecting a trade-in.
The ability to personalize every interaction with a customer is key to building trust and converting leads. The customer will remember that you were prepared for them because everything is connected.
By fitting the software your dealership uses into a Unified Intelligence Engine, your staff will have an entirely new way of connecting with leads. The unified and actionable data will give you better engagement with your customers and provide them with the best possible experience.