Our recent Curator Virtual Event brought together leaders from Reynolds and Reynolds, Fullpath, and LaFontaine Automotive Group to talk about something that’s shaping the future of automotive retail — data. Not just collecting it, but activating it.
If you missed the live session, here are the five biggest takeaways!
1️⃣ Clean Data Enables Smart Marketing
Your solutions have no problem gathering data. But before you can do anything with it, you have to trust it.
As Jared Klein (Reynolds and Reynolds, Regional Sales Director) explained, most dealership databases are filled with invalid phone numbers and vehicles that customers no longer own. You’re going to be looking at a lot of inaccurate and outdated data.
“Thirty percent of customer vehicles in the database are no longer owned by that customer.”
Curator’s first step is simple but powerful: cleanse and unify your data across your entire dealership. That means cleaner marketing lists, fewer wasted calls, and more focused communication with the people who actually want to hear from you.
2️⃣ Unified Data Is Power
Traditional customer data platforms (CDPs) were built for marketing, offering no benefit for salespeople and the broader customer experience.
Curator changes everything. During the event, Mike Colacchio (Fullpath, Chief Revenue Officer), spoke on how Curator, built on Fullpath’s CDP technology, launched as the industry’s first Unified Intelligence Engine, finally offering dealerships a solution that gives sales, BDC, and management teams the same customer view in real-time.
“Every click, swipe, and hover is injected into the salesperson’s workflow — not a separate dashboard.”
This unified approach gives everyone access to the same insights, closing the gap between marketing and sales while empowering every process.
3️⃣ Real-Time Insights Belong on the Sales Floor
With Curator integrated into FOCUS, dealership teams can see which vehicles a customer browsed, the campaigns the customer has interacted with, and more — all from screens they already use.
LaFontaine Automotive Group’s Carlito Mojica (Retail Development Senior Manager) put it best: his team no longer has to ask salespeople what’s going on with a guest because everything the dealership knows about them is easily accessible within the CRM, all thanks to Curator.
“As a sales manager, I can pregame before I consult my salesperson. I can see all the activity, shopping behavior, and household value of that guest.”
Curator actively takes your data and connects it with your team in an accessible way, empowering them to have smarter, quicker, and more personalized conversations.
4️⃣ Curator Allows You to Prioritize Every Customer’s Journey
One of the most exciting takeaways came from Mike and how Curator automates true one-to-one messaging.
With over 100 prebuilt audience and AI generating relevant campaigns, Curator takes your dealership’s first-party data and delivers personalized communication. The best part? All automatic.
“Every customer in your database gets their own individualized journey based on what they’re doing.”
From lease renewals to vehicle equity offers, Curator moves customers in and out of audiences automatically, ensuring they always receive relevant, timely messages without overwhelming your marketing team.
5️⃣ The Untapped Potential of Your Dealership? Retention
Most dealerships spend 70% of their ad budget chasing new customers. But what about the customers you already have?
Carlito shared how LaFontaine is using Curator to rediscover the potential in all their valuable data on customers they already have a history with. By activating their own first-party data, they’re shifting ad spend away from conquest and toward retention.
“My goal is to lower my ad spend by 20% by activating my current guests.”
That shift leads to generating better ROI, reaching happier customers, and building stronger long-term relationships.
Let's Talk Curator
Curator isn’t just another data tool — it’s a mindset shift. It’s proof that when clean, connected data meets accessibility and automation, your team can deliver a better customer experience without losing the human touch.
If you missed the live event, visit our website to see how Curator can transform your own FOCUS experience.