Today's consumers are feeling the squeeze of higher interest rates, fuel costs, and vehicle prices. As a result, they're holding onto their vehicles longer than ever, with
the average vehicle on the road now more than 12 years old.This trend has led to significant fixed ops growth since the pandemic. On paper, this is a good thing for dealership service departments. But the growth rate is declining: over the past year,
fixed ops growth is barely beating inflation.
As customers look for convenience and more importantly, lower prices,
independent quick service shops are overtaking dealerships, becoming consumers' preferred choice for the first time in a decade.
Dealerships need to identify opportunities earlier, reach customers sooner, and build stronger relationships. And that's where a Unified Intelligence Engine like Curator comes in.
Curator’s AI-powered tools improve customer insights, audience targeting, and retention efforts.Curator's customer data platform (CDP) cleans and unifies data across platforms in one central place. This data creates actionable insights that benefit marketing, sales, and fixed ops teams for acquiring and retaining customers.
Powered by AI, Curator’s Unified Customer Profile, Audience Builder, and True Retention tools allow dealerships to leverage complete customer data toward optimized marketing strategies that repair chains cannot compete with.
Unified Customer Profile (UCP)
Curator’s Unified Customer Profile creates a complete view of each customer and household by combining sales, service, and parts data from across the Reynolds suite of products. With greater visibility into customer relationships, dealerships can make more informed marketing decisions and deliver more relevant communications.
Unified Customer Profiles include:
1. Vehicle Ownership Details
2. Existing Warranty Coverage
3. Aftermarket Products and Protection Plans
4. Other Household vehicles that may require service
5. Equity Position
6. Customer Value Insights
These insights help you quickly understand your customer, make them feel like you know them, and provide them with additional service they require or take a service visit and turn it into an opportunity to sell them a new vehicle.
Audience Builder
Audience Builder uses AI and data from multiple sources to help dealerships create targeted audiences more quickly. More relevant audience segments help improve message engagement while reducing wasted marketing spend.
For example, you can identify customers who purchased a vehicle from your dealership but service it elsewhere, out of warranty customers, or segment by vehicle age, then reach out with targeted service offers and reminders.
True Retention
Curator sends automated email campaigns with timely maintenance reminders designed to support customer retention and service recapture efforts. Staying connected with customers at the right time helps encourage repeat service visits and strengthen long-term relationships.
Curator helps dealerships turn data into action, strengthen customer relationships, and build lasting customer loyalty that leads to long-term growth!
