When sales and service teams spend their days juggling calls, emails, and appointments, it’s not easy to fit in time for the kind of research they’d need to get the most out of every customer interaction.
For over 60 years, Herson’s Auto Group built its business on customer-first experiences. But decades of success meant valuable customer data was piling up across disconnected systems. The staff had to spend precious time digging through databases if they wanted to find a complete, full view of every individual customer.
To bridge this gap, Herson’s implemented Curator, Gubagoo’s Unified Intelligence Engine. At its core, Curator functions as an advanced automotive customer data platform (CDP). By centralizing customer activity, vehicle ownership details, and website behavior, Curator automatically surfaces high-intent leads, known as Data Ups, and delivers actionable context straight into the tools their staff already uses every day.
"I appreciate what Curator does just because it takes a lot of the researching away for me to do and just kind of focus on, okay, how do I bring this customer in?" -Perla Romero, Assistant Sales Manager, Herson's Auto Group.
Key Metrics at a Glance
What Changed?
Traditional CDPs excel at organizing data, but collecting information is one thing, making it actionable is another. With Curator handling the research, Herson’s could “pregame” with actionable insights injected directly into their CRM, FOCUS, giving them everything they needed before reaching out to a prospect.
While traditional outreach often follows a rigid, one-size-fits-all calendar, Curator allows Herson’s to engage proactively when the timing is right for each shopper. When you know a customer’s preferred contact method, what they’ve had their eyes on, and full dealership history, you’ve got a strong foundation for a long-term relationship. Less time sifting through data means more time building trust.
How Curator Drives Success
The quick hits showing how Herson’s leveraged Curator:
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Automated CDP Data Consolidation: Eliminates manual pre-call research by merging vehicle ownership history, website activity, and past interactions into a single Unified Customer Profile (UCP).
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Smart Recommendations: Within the UCP, Curator pulls each shopper's preferred communication channel (such as text or email) and suggests tailored talking points like equity status or specific models viewed.
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High-Intent Targeting: Automatically identifies high-performing segments including users actively browsing vehicle detail pages (VDPs), triggers based on equity, and custom dealership-defined rules.
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Enhanced Engagement: By providing actionable data natively within the CRM where the team is already working, employees can focus on the human element of building relationships and closing deals.
Ready to see how Curator can help your team spend less time researching and more time closing deals?