Every dealership has data, and we’re talking LOTS of data, but how trustworthy is it?
Your customer records live across multiple systems, like your CRM, your DMS, marketing tools, chat providers, and maybe even a CDP. But how often do these systems talk to each other?
Your solutions need to communicate back-and-forth, ensuring your team’s efforts (and customer experiences) aren’t based on outdated and incomplete data.
If your systems aren’t on great speaking terms, this disconnect leads to missed opportunities, wasted marketing spend, and templated conversations that lack personalization and relevance.
Prioritizing clean data, connecting it across all systems, and being able to act on that data makes everything easier.
The Hidden Cost of Dirty Data
If you want to see returns on your follow-up efforts, your data needs to be accurate. Think about how much time is wasted when your team is sifting through outdated contact info, duplicates, and incorrect vehicle ownership data.
When 40% of your direct mail is being sent to invalid addresses, it’s not just inefficient, it’s an avoidable expense driving up your marketing spend. And it’s not a good look for your salesperson when they’re calling a customer about a vehicle they’ve already sold five years ago.
When you can trust your data, your customers can trust you.
Connected Data Opens Up Opportunities
Your team already uses multiple tools to engage with customers. Every touchpoint from chat to sales to service collects valuable information. But when that data lives in its own silo, it’s impossible to use it effectively.
That’s where a Unified Customer Profile (UCP) changes everything.
When your data is connected, your data sources work together to build a single source of truth for each customer, capturing every interaction they’ve had with your dealership(s).
When you know things like…
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Which campaigns each customer engaged with
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What vehicles they’ve viewed
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What service work they’ve completed
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Their household and their lifetime value to the dealership
…your team is equipped to uncover opportunities that you otherwise wouldn’t have known existed.
A Unified Intelligence Engine is the Answer
Unified data is actionable data. When you have all the information readily available about your customer, it takes the guesswork out of the equation so you can get straight to acting on the data.
Curator is a Unified Intelligence Engine that cleans, connects, and makes your data actionable.
You’re not just organizing data when you add Curator into the mix, you’re equipping your team with a dynamic tool that connects every dealership touchpoint, analyzes every lead, and automatically generates campaigns and follow-up for every type of interaction. Everything is injected directly into the CRM, making it effortless to equip your team with insights they can actually use.
With Curators, dealerships have seen:
See Curator in Action
When your dealership’s systems are connected, your marketing is more efficient, your customer experience becomes more personal, and you’ll finally be getting the most profit out of your data.
Better data. Smarter follow-up. More conversions.
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here to learn more about what Curator can do for your dealership and schedule a demo today.