“Why is that there, and why does (or doesn’t) this talk to that like that, and how come this can’t do that?” asked More Than Cars’ Paul Daly, capturing one of the most challenging problems dealers face today: disconnected and dirty customer data across the dealership.
At the 2026 NADA Show in Las Vegas, Daly stopped by the Gubagoo booth to talk with Brad Title about how Curator, the industry’s first Unified Intelligence Engine is solving that problem for dealers.
Joined by LaFontaine Automotive Group’s Carlito Mojica and Stephanie Skinner, they dove into how Curator is transforming dealership operations and marketing by creating a seamless experience across every department.
One Customer Record Across Every Rooftop
Curator unifies every customer record within the entire enterprise, giving every store, every department the same, complete view of sales, service, and parts history in one profile. With over 40 rooftops, this was a huge priority for LaFontaine.
“When you have a large group, now there’s one client record,” Mojica explained. “You can see everything that matters, all in one place.
Accessibility is Key
Even better, salespeople don’t need a separate login to access that connected data for each customer. These insights are injected directly into the FOCUS CRM, and doesn’t require your team to change their workflows in order to see the latest customer insights and behavior.
“Activating [data] is the big theme. The salespeople have all the key information in the tool where they live, not in a siloed solution,” Brad said.
AI That Enhances Every Interaction
Executing a marketing strategy across such a large enterprise is difficult even with clean and reliable customer data, which is why Skinner values Curator’s Audience Activation and marketing tools.
“The AI within the platform generates a script… whether the salesperson wants to send a text, email, or call. They can read through a script in seconds and be prepared for that phone call with key talking points,” Skinner added.
Prioritize Retention
Unified data keeps sales and service aligned through every part of the customer journey, allowing dealers to send the right message at the right time, improving customer retention and reactivation.
“If we lose them in service, we’ll likely lose them as a sales customer down the road,” Skinner noted. “We’re able to send out communication that's relevant, addressing the needs that they have at that moment.”
The Bridge for Your Dealership
Title emphasized that Curator bridges the systems dealers rely on daily (DMS, CRM, and CDP), empowering every department with clean and connected data.
“We really tried to bridge a gap between the three core systems that the dealership uses, and Curator really is that bridge.”
See Your Data In Action with Curator
Schedule a demo to see how clean, unified, and actionable data can transform your dealership’s customer experience.