The More Than Cars team has dubbed 2026 as “The Year of the Human,” and there’s no better place to see what that actually looks like than ASOTU CON!
Here at Gubagoo, we’re beyond excited to join More Than Cars next week in Baltimore. It’s an event that continues to spotlight the most important part of automotive retail: the people.
Kicking off May 12th, the three-day event brings together the industry’s leaders for conversations that push everyone to collaborate, innovate, and operate better together. ASOTU CON isn’t a tech show, it’s a people show, and that’s what makes it special.
Here are a few things we’re looking forward to:
The Sessions
We’re proud to be
Presenting Collaborators at ASOTU CON again this year alongside Reynolds and Reynolds, but we’re also pumped to highlight a couple of sessions already on our agenda.
Expect proven AI frameworks, tangible workflows, and automation strategies you can actually apply right away.
Data activation is a topic we’re especially passionate about at Gubagoo — helping dealers solve that problem is exactly what
Curator is designed to do. We can’t wait to hear more about how dealers are putting their most valuable data to work.
The Competition
Who doesn’t love a bit of friendly competition to break up the day? We’re packing our
pickleball shoes for May 12th, but the Pitch Tank on May 13th is another can’t-miss event!
With a rapid-fire round of 3-minute pitches from the industry’s best, dealers, investors, and attendees will help decide which ideas advance to the final round. Nine walk in, three move on, and one is crowned the winner on the main stage to end the day!
The Summit
The first day of ASOTU CON is actually a bit unique from the rest of the event. The
AutoIndustry.ai Summit has a fun theme (check it out
here) and promises a full day dedicated to AI and LLM use-cases in dealership operations.
The conversations are a deep dive into AI functionality and strategies, providing a HUGE opportunity for dealers to learn more, not just from AI experts, but from other successful dealerships. The full day of sessions don’t overlap, making the agenda for this day a breeze.
While we’ve been talking about the Year of the Human, it’s important not to write this off as an unrelated or even contradictory event. These sessions ultimately make your team’s workflows easier, leading to a better experience for your customers.
Planning Your Agenda?
Each day of ASOTU CON is packed with valuable sessions and standout moments. You can download the
official event app to keep track of everything you want to attend — it’s the easiest way to stay organized during a busy week.
And if you haven’t attended ASOTU CON before, this is the kind of environment where genuine connections and meaningful conversations happen.
If you’re heading to Baltimore, come find us — we’d love to see you!