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CASE STUDY
Simplifying the buying journey with Offer Builder
See how Ken Garff Automotive Group is increasing customer satisfaction and lead capture rates by incorporating
Offer Builder
into its online conversations.
See the Study
The Problem
Ken Garff faced two challenges: 1) An outdated customer experience the included different prices that customers would see online vs. what they would see in-store; and 2) An overdependence on manual data entry and managing the time-consuming desking process. That's where Offer Builder came in.
The Solution
After making the switch to Gubagoo in 2021, the auto group seamlessly incorporated the retailing experience into their systems. They use Offer Builder as an engagement tool to send payment options to customers online, which ensures that the price shared online will be the price featured in-store.
The Results
Since integrating Gubagoo's retail experience with internal initiatives and training programs, Ken Garff's lead-to-sale conversion rate is at a 2-year high - 26% of customers choose a payment on deals sent with Offer Builder and 40% of people who enter Virtual Retailing end up submitting PII.
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