There’s been a lot of buzz about AI in automotive retail, to put it lightly. Most solutions advertise AI as a way of automating repetitive tasks and improving productivity. But shoppers and their stories aren’t “repetitive tasks.”
Your dealership needs to acquire leads, conduct timely follow-up, maximize profit, and develop brand loyalty. Your customers? Well, usually they just need a vehicle…but they want that process to be as efficient and worry-free as possible.
AI can play a huge part in keeping both sides happy, without removing the human connection that’s essential to building trust.
That’s Where GubaIQ Comes In
Gubagoo’s Chat is powered by our own AI model,
GubaIQ. More than a website chat-greeter, it’s a smart assistant housed within our GLive platform, designed to make communicating with your website shoppers easier. It provides dynamic summaries in real-time, suggests ideal responses during conversations, and seamlessly hands off from AI to Gubagoo’s human agents or even your own dealership staff as needed.
GubaIQ doesn’t replace your team — it empowers them. By guiding more opportunities through the funnel faster, it sets your people up to take the serious shoppers to the finish line.
Knowing When to Pass the Baton
Think of GubaIQ as your digital co-pilot.
It handles all of the quick, straightforward questions — store hours, vehicle availability, appointment scheduling — allowing the human agents to continue a conversation that already has context and momentum.
GubaIQ is an upgrade from our original AI model, handling even more complex inquiries and, in turn, helping your staff tackle even more of the shoppers that need immediate assistance.
AI can’t be relied on alone to build all of your relationships with customers, but it definitely makes every relationship easier to start. Just like any relay race, perfecting the handoff leads to success. Pulling in qualifying leads, surfacing high-intent buyers, and giving your team more time to do what they do best: sell.
GubaIQ accelerates that process by helping you engage more customers at once, reducing wait times and friction points that cause drop-offs. When the transition from AI to human feels natural, your automation won’t feel automated.
The Human Anchor Brings Home the Win
Even as AI continues to evolve, one truth remains: people buy from people.
Trust, empathy, and intuition are what close deals — and those can’t be programmed.
That’s why GubaIQ was built as an assistive technology, not a replacement. It works behind the scenes to create more opportunities for meaningful human connection. The efficiency of AI gets you off to a strong start until it’s time to pass the baton, letting you take over when the time is right.
It’s a handoff that helps customers feel prioritized.
And even after that handoff, GubaIQ is always ready and waiting to help enhance every interaction.
Ready to See GubaIQ in Action?
Discover how
Gubagoo’s Chat, powered by Guba
IQ, helps your dealership respond faster, engage smarter, and move more leads into your funnel — without sacrificing the human connection.
Schedule a demo today and see how GubaIQ sets your team up to win.