NADA Show 2026 kicks off this week, and this year, Gubagoo’s all about data in action.
Our Unified Intelligence Engine, Curator, continues to evolve after we released it at last year’s show. Curator has helped dealerships clean, connect, and activate their data in real time, and now we’re taking it even further with:
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AI Audience Builder lets you just type what you want, and Curator builds your new audience in seconds! No manual filters needed.
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Enhanced Data Hub Metrics - now with deeper integration insights and Data Hygiene reporting.
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Data Ups and Lead Handling - Additional options for handling Data Ups in your CRM and communication with customers who visit multiple dealerships in your group.
Our
Virtual Retailing (VR) and
Chat platforms are also seeing a suite of new features, with the focus on meeting shoppers where they are, and continuing to deliver a seamless experience from online to in-store.
VR Highlights:
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Dynamic Trades - let shoppers value their trade before selecting a vehicle, with real-time payment adjustments as they browse through your inventory.
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Payment Preview - give your shoppers a sneak peak of potential payments as they browse, enhancing their customer experience especially when paired with…
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Payment Calculator - shoppers can explore and modify payments with various filters before officially entering Virtual Retail.
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User Exit Opportunity - as a shopper attempts to leave Virtual Retail, they’re greeted with a popup that gives them one last chance to save info or schedule a test drive.
Chat Highlights:
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Service Scheduler - enhanced AI handling and deeper integration with dealership scheduling tools.
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AI Generate - draft intelligent and editable responses at the click of a button when respond to shoppers through Chat.
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AI Handoff - seamlessly swap between dealership and AI responses, keeping conversations smooth and responsive.
With even more features to see, you’ll need to make sure you pay us a visit at Booth # 2943W!